Marketing
Digital Marketing
Master the art of digital marketing with a comprehensive course that covers SEO, PPC, social media, email campaigns, content creation, web analytics, and mobile marketing. This course includes interactive quizzes and practical assignments to help you develop hands-on skills. Learn effective strategies to grow businesses, analyze key digital metrics, and stay ahead with industry-relevant techniques, preparing you for future digital marketing trends.
What you will learn
- SEO Fundamentals
- PPC Campaigns and Strategies
- Social Media Marketing
- Email Marketing
- Content Creation and Strategy
- Web Analytics and Performance Tracking
- Mobile Marketing
- Data-Driven Marketing Techniques
Corporate training outcomes
- Completion certificate
- Practical assignments and project work
- Mentor support and progress tracking
- Custom batch options for teams
- Yes
Requirements
- Laptop with good internet
- Passionate about digital marketing
- No prior experience needed
- Willing to dedicate time
- Curious about growing businesses and mastering marketing strategies
Curriculum
Introduction to digital marketing
- Understanding defination
- Why digtal marketing
- Important role in digital marketing
Digital marketing history & evolution
- History and evolution of digital marketing
Traditional marketing intro
- Introduction to traditional marketing
The audience understanding
- Audience in digital marketing
- Audience in traditional marketing
Cost benefit analysis in digital marketing and traditional marketing
- Cost analysis in traditional marketing
- Cost analysis in digital marketing
Digital marketing vs traditional marketing
- Marketing 4p concept
- Examples of digital ads
- Pros and cons
Types of digital marketing
- Offline or online marketing
- Marketing platforms
- Categorization of digital marketing
- Different type of digital marketing
Websites
- Website concept
- Website and webpages concept
- Static and dynamic website
Domain and hosting
- What is domain name system
- Web hosting services
Intro to business landing pages
- Concept of business landing page
- Website vs landing page
Website development tools
- Concept of website development tools
- Website development process
- Concept of CMS
- Concept of website builder tools
Website building with GoDaddy website builder tool
- Basic parts of website
- Approach to design website
- Basic controls of google site
- How to create header menu of website
- How to design header image of website
- New arrival control in website
- Divider / section control in website
- Image slider control in website
- Youtube video control in website
- How to create footer in website
- How to create footer quick links in website
- Contact us page in website
- Whatsapp button in website
- Products page in website
- Add products in product page
- Product description page in website
- Product sections and dividers in website
- New arrivals page in website
- Announcement banner control in google sites
- Website publish control in google site
- Introduction to godaddy website builder
- Business website in selection in godaddy website builder tool
- Basics control in godaddy website builder
- Control menu understanding
- Header image / video control
- Image slider control
- Featured products section
- Manage store control
- Add multiple options in product entry
- Payment gateway setup
- How to create featured products category
- Services setup for a website
- Blog setup for a website
- Email subscription and people review section
- Managing staff for online appointments
- Backend process for email subscription and image gallery
- Understanding coupons
- Livestream section
- Video and audio section
- Pdf viewer control
- Job posting control
- Services control
- Privacy policy control / partners section / event calendar
- Social feed control
- Checkout and shipping control
- Tax rules control
- Publish website control / revision
Introduction to content marketing
- Module 2 overview
- Power of content marketing
- Brand value and awareness
- What actually content marketing
- Understanding the defination
- Steps to start content marketing
- Steps to understand
- Live content example
Content marketing history
- History of content marketing
Important roles in content marketing
- Client, content marketer and content marketing company
- Content creators and iPhone 12 content example
- Content marketer vs digital marketer
Content marketing strategy and its benefits
- What to publish content
- Strategy and effective strategy
- Steps in strategy
- Reasons for good strategy
- Effective content marketing strategy
- Customer journey stage
- Benefits of content marketing
- Concept of lead generation
- Lead generation process
- Definition and meaning of lead generation
- Online reputation management
- Disadvantage of content marketing
Understanding the audience in content marketing
- Channel and audience
- Distribution plan in audience
- Different channel audience
Content marketing relation with traditional marketing
- Why both are actually relate
- Traditional marketer approach
- Inbound marketing concept
- Outbound marketing
- Customer journey in inbound marketing
- Customer journey stage
- Best content in customer journey
- Consideration in customer journey
- User generated content in customer journey
- Content marketing vs. traditional marketing
Types of content & content marketing channel
- Different type of content
- Starbucks India case study in content marketing
- McDonald's case study in content marketing
- Different type of written content
- Different type of video content
- Different type of graphic content
- Wireframes and site mock-ups
- Different type of audio content
- Different type of social content
- Introduction to content marketing channel
- Different content marketing channel
- Different social channels
- Display ads and link building
Content marketing distribution strategy
- Introduction to content distribution strategy
- Content distribution channel
- Owned channels
- Organic and paid channels
Introduction to content creation
- Introduction to content creation
- ROI on different type of content
- Common basis for content creation
Tool setup and content designing
- Introduction to tools setup for content designing
- Different tools for written content
- Hemming way tool for written content
- Grammarly tool for written content
- Content correction and creation in Grammarly tool
- Answer the public tool for topics
- Headline analyzer for written content
- Buzzsumo tool for written content
- Google trends tool use in written content
- Keyword planning for written content
- Google keyword planner use in written content
- Different graphic content creation tools
- Snappa tool for graphic content creation
- Instagram post creation using Snappa tool
- Heading in Instagram post creation using Snappa tool
- Different control in Snappa tool
- Instagram story creation using Snappa tool
- Canva tool for graphic content creation
- Instagram post creation using Canva tool